What drives true brand loyalty in 2025?

In an ever-evolving retail landscape, what keeps customers coming back? Prezzee Business’ latest proprietary research uncovers how consumer loyalty is shifting, and what that means for brands and retailers across the UK.

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What's inside?

As economic pressures rise, so do consumer expectations. The report explores how businesses can build and sustain loyalty in a demanding market and identifies the sectors facing the biggest challenges.

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Download the report to find out:

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  • The loyalty initialives that truly resonate
  • The sectors struggling most to retain customers
  • How to navigate the loyalty paradox, and win